A practical checklist to improve your local visibility through Google Business Profile, reviews, and insights. Use it as a guide and download or print to share with your team.

Google Business Profile essentials

Claim and verify your listing
Complete every section (hours, services, attributes, website URL)
Add high-quality photos (exterior, interior, products)
Choose the most accurate primary category (and relevant secondary categories)
Keep business hours and special hours up to date
Use Q&A to address common questions on your profile
Add products or services if applicable

Reviews & replies

Monitor new Google reviews in one inbox (BizProfile Manager)
Respond to all reviews within 24–48 hours where possible
Use reply templates to keep tone and messaging consistent
Use AI draft replies (BizProfile Manager) to save time while staying on-brand
Set up notification emails so you never miss a new review (BizProfile Manager)
For Pro: configure auto-reply rules for positive reviews (e.g. 4–5 stars)

Location data & consistency (NAP)

Use identical business name, address, and phone (NAP) on your Google Business Profile
Match NAP on your website (contact page and footer) with your Google listing
Choose one consistent address format (e.g. “123 Main St” vs “123 Main Street”)
Periodically audit other key directories (e.g. Yelp, Facebook, Apple Maps) for NAP consistency (even if managed manually today)
Avoid creating duplicate Google listings for the same location

Insights & improvement

Review Google Business Profile insights regularly (views, searches, actions)
Identify top-performing locations and those that need attention (BizProfile Manager projects/insights)
Track how often you reply to reviews and reduce your response time over time
Use GBP keyword metrics (BizProfile Manager, where available) to understand how people find you
Export insights (Growth/Pro) to share performance with stakeholders

Team & process

Designate an owner for Google Business Profile and review management
Create clear guidelines for how your team should reply to different types of reviews
Group locations into projects (BizProfile Manager) for easier reporting and sharing
On Pro: set up team roles (Owner / Manager / Viewer) so the right people have the right access
Schedule regular reviews of performance (e.g. monthly or quarterly) using dashboards or scheduled reports

Local SEO checklist

Google Business Profile essentials

Reviews & replies

Location data & consistency (NAP)

Insights & improvement

Team & process

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