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Local SEO checklist

A practical checklist to improve your local visibility through Google Business Profile, reviews, and insights.

Tick items as you go, or print the whole thing to share with your team.

5 sections · 28 items

01 Google Business Profile essentials

Monitor new Google reviews in one inbox (BizProfile Business Suite)
Respond to all reviews within 24–48 hours where possible
Use reply templates to keep tone and messaging consistent
Use AI draft replies (BizProfile Business Suite) to save time while staying on-brand
Set up notification emails so you never miss a new review (BizProfile Business Suite)
For Pro: configure auto-reply rules for positive reviews (e.g. 4–5 stars)

Use identical business name, address, and phone (NAP) on your Google Business Profile
Match NAP on your website (contact page and footer) with your Google listing
Choose one consistent address format (e.g. “123 Main St” vs “123 Main Street”)
Periodically audit other key directories (e.g. Yelp, Facebook, Apple Maps) for NAP consistency (even if managed manually today)
Avoid creating duplicate Google listings for the same location

Review Google Business Profile insights regularly (views, searches, actions)
Identify top-performing locations and those that need attention (BizProfile Business Suite projects/insights)
Track how often you reply to reviews and reduce your response time over time
Use GBP keyword metrics (BizProfile Business Suite, where available) to understand how people find you
Export insights (Growth/Pro) to share performance with stakeholders

Designate an owner for Google Business Profile and review management
Create clear guidelines for how your team should reply to different types of reviews
Group locations into projects (BizProfile Business Suite) for easier reporting and sharing
If you use team access, assign Owner / Manager / Viewer permissions deliberately
Schedule regular reviews of performance (e.g. monthly or quarterly) using dashboards or scheduled reports

Keep going

Join teams that use BizProfile Business Suite for reviews, insights, reply templates, AI drafts, and multi-location control.

Starter is available as a free plan.