Local SEO Checklist

BizProfile Manager – Use this checklist to improve your local visibility. Print or save as PDF.

Google Business Profile essentials

• Claim and verify your listing
• Complete every section (hours, services, attributes, website URL)
• Add high-quality photos (exterior, interior, products)
• Choose the most accurate primary category (and relevant secondary categories)
• Keep business hours and special hours up to date
• Use Q&A to address common questions on your profile
• Add products or services if applicable

Reviews & replies

• Monitor new Google reviews in one inbox (BizProfile Manager)
• Respond to all reviews within 24–48 hours where possible
• Use reply templates to keep tone and messaging consistent
• Use AI draft replies (BizProfile Manager) to save time while staying on-brand
• Set up notification emails so you never miss a new review (BizProfile Manager)
• For Pro: configure auto-reply rules for positive reviews (e.g. 4–5 stars)

Location data & consistency (NAP)

• Use identical business name, address, and phone (NAP) on your Google Business Profile
• Match NAP on your website (contact page and footer) with your Google listing
• Choose one consistent address format (e.g. “123 Main St” vs “123 Main Street”)
• Periodically audit other key directories (e.g. Yelp, Facebook, Apple Maps) for NAP consistency (even if managed manually today)
• Avoid creating duplicate Google listings for the same location

Insights & improvement

• Review Google Business Profile insights regularly (views, searches, actions)
• Identify top-performing locations and those that need attention (BizProfile Manager projects/insights)
• Track how often you reply to reviews and reduce your response time over time
• Use GBP keyword metrics (BizProfile Manager, where available) to understand how people find you
• Export insights (Growth/Pro) to share performance with stakeholders

Team & process

• Designate an owner for Google Business Profile and review management
• Create clear guidelines for how your team should reply to different types of reviews
• Group locations into projects (BizProfile Manager) for easier reporting and sharing
• On Pro: set up team roles (Owner / Manager / Viewer) so the right people have the right access
• Schedule regular reviews of performance (e.g. monthly or quarterly) using dashboards or scheduled reports

Get the full platform at bizprofile.app