Which GBP information can BizProfile edit?
Supported updates currently include regular hours, special hours, phone numbers, website URLs, and business categories.
Platform overview
Google Business Profile Management Software for Businesses & Agencies
Bring supported Google location, review, reply, post, and insight workflows into one focused dashboard for your team.
No credit card required. Free plan available.
Direct answer
What is Google Business Profile management software?
Google Business Profile management software gives authorized businesses and teams a shared workspace for GBP tasks that would otherwise be handled one profile at a time in Google.
BizProfile Business Suite centralizes supported business-information updates, review and reply workflows, insights, projects, and—on Pro—scheduled posts. As location and review volume grows, this makes consistent responses and reporting easier without replacing Google Business Profile itself.
What it covers
Supported management workflows
Each of these is a workflow the product actually performs against the Google Business Profile API.
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Locations and projects
Discover eligible Google Business Profile locations, connect them within plan limits, and organize locations into projects.
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Reviews and replies
Sync Google reviews, filter the inbox, use reply templates or optional AI-assisted drafts, and post approved replies.
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Google posts
Create and schedule supported Google Business Profile posts on the Pro plan.
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Insights
Review supported profile views, searches, calls, directions, website clicks, and related location performance data.
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Multi-location workflows
Use projects, location-level reporting, CSV exports on eligible plans, and scheduled project reports.
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Agency and team workflows
Share read-only project dashboards and manage team access with role-based permissions.
What still requires Google directly?
BizProfile does not expose every GBP field. Photo management, unsupported attributes, and other profile settings remain in Google Business Profile.
Who is BizProfile intended for?
It is designed for businesses managing one or more locations, multi-location teams, and agencies organizing Google profiles they are authorized to manage.
See the complete feature breakdown, review published plan limits, or inspect the Google Business Profile integration.
In practice
What a working day looks like
Three screens carry most of the routine: what arrived, what needs a reply, and what the numbers did.
01
Organize locations into projects
Group locations by brand, region, or client so the right dashboard and reports stay focused on the right location set.
02
Work the review inbox
Filter by location, rating, date, or reply status. Apply a template or generate an AI draft, then approve and post to Google.
03
Check what moved
Profile views, searches, calls, directions, and website clicks per location, with CSV export on Growth and Pro.
Side by side
Working in Google directly vs. working here
Every workflow below is available in Google Business Profile itself. What changes is how many profiles you can run it across at once.
| Workflow | In Google Business Profile directly | In BizProfile Business Suite |
|---|---|---|
| Reading new reviews | One profile at a time in the Google Business Profile interface | One inbox across connected locations, filtered by rating, date, reply status, or project |
| Writing a reply | Typed from scratch per review | Reusable templates, or an AI-assisted draft you edit before posting |
| Routine positive reviews | Answered manually or left unanswered | Rating-based auto-reply rules on the Pro plan |
| Publishing a local post | Created and published per location | Created and scheduled ahead of time on Pro |
| Comparing locations | Each profile’s performance viewed separately | Location-level insights side by side, with CSV export on Growth and Pro |
| Sharing results | Screenshots or manual exports | Read-only project dashboards and scheduled report emails |
| Editing business information | Profile settings edited in Google Business Profile | Regular and special hours, phone numbers, website URLs, and categories updated here when supported; other settings still require Google directly |
FAQ
Questions about the platform
Which platforms are currently supported?
The current product focus is Google Business Profile. Facebook, Yelp, TripAdvisor, and other directories are not presented as live integrations.
Which plan supports Google Business Profile post scheduling?
Post scheduling is available on Pro. Starter and Growth do not include Google Business Profile post scheduling.
Can agencies organize multiple client locations?
Projects group connected locations for reporting and sharing workflows. Team access uses account- and project-level role permissions.
Where can I verify plan limits?
The marketing pricing page lists Starter, Growth, and Pro limits. Billing and checkout terms should also be confirmed in the application.
Bring your Google Business Profile workflows together
Start with the published free Starter plan and scale when your location and workflow needs grow.
Starter is available as a free plan.